Social psychologists and law enforcement officials
agree: if a window in a building is broken and left in
its ruined state, the rest of the windows will soon be
shattered, and the neighbourhood will subsequently go
downhill. According to business author Michael Levine,
this same notion can be applied to the world of
business. In "Broken Windows, Broken Business", Levine
guides readers through his premise that all big dilemmas
in business stem from lack of attention to small
details. Using dozens of corporate "broken window" case
studies, including McDonald's, K-Mart, Google, JetBlue,
and more, he argues that by integrating the solutions to
small problems into a much larger plan, the resulting
combined solution can stimulate overall business
growth-and keep customers coming back for more.
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