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Business For Beginners: From
Research And Business Plans To Money, Marketing, And The Law
Author: Frances McGuckin
Binding: Softcover, 318
pages
Publisher: Sourcebooks (March 2005)
ISBN: 1402203926
Price: RM44.90
Synopsis
Most small business guides claim to
be for entrepreneurs, but either talk over their heads or treat them like they
have no business savvy. The solution? Business for Beginners.
Written by an entrepreneur, it targets the 13 big questions (and all the other
questions that come with) that entrepreneurs need to consider to build a
successful business, with the answers that will set them on the right track.
Frances McGuckin and SmallBizPro are dedicated to reaching the small business
owner, speaking constantly across North America and working closely with the
small business associations that entrepreneurs turn to for help.
This book contains clear advice along with case studies, examples, checklists
and "success strategies". The essential advice includes:
Knowing where to start
Understanding legal and tax requirements
Understanding financial statements
Organizing accounting and paperwork
Developing a winning business plan
Building entrepreneurial skills
Marketing
on a budget
About the Author
Frances McGuckin is an award-winning, bestselling author, business
management consultant, small business expert, professional speaker and
columnist. She travels across North America delivering passionate, powerful,
information-packed and motivational messages to small business owners. Business
for Beginners has sold over 125,000 copies in its three editions. Her home-based
businesses, SmallBizPro.com Services and Eastleigh Publications, are in their
20th year. She has been actively teaching entrepreneurship for 18 years,
teaching the first accredited Equine Entrepreneurship course at Kwantlen
University College in Langley, British Columbia.
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