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Great
Communication Secrets Of Great Leaders
Author: John
Baldoni
Binding: Paperback
208 pages (July 2003)
Publisher:
McGraw-Hill
ISBN: 0071414967
Price: RM43.80
Synopsis
Master the vital
communication skills that make leaders effective
The ability to communicate well is the most effective tool a true leader can
possess. Leaders who communicate properly and frequently in good times as well
as bad will improve performance, get results, and create a successful
enterprise. In this groundbreaking guide, top leadership consultant, visionary,
and coach John Baldoni explores the leadership communication styles of many of
the world's most influential leaders, from Winston Churchill and Katharine
Graham to Jack Welch, Colin Powell, Rosabeth Moss Kanter, and Rudolph Giuliani.
Drawing upon his years of experience, Baldoni distills the leaders' proven
techniques into step-by-step solutions and reveals how success depends on three
core leadership ideas:
-Developing the leadership message determining what you want to say and do
-Delivering the leadership message getting the message across verbally,
mentally, and metaphorically
-Sustaining the leadership message keeping the message alive, fresh, and
meaningful
Leaders need to do more than stand up and speak; they need to integrate
communications into everything they do, address the immediate concerns and
issues, and open the door to future dialogue and discovery. This book helps push
that door open so you can bring your organization to the next level.
John Baldoni is a management communications and leadership consultant and has
worked for companies large and small, including Ford, Kellogg, and Pfizer. He is
the author of three other books on leadership as well as a frequent speaker on
leadership topics. John also teaches in a management development program at the
University of Michigan.
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