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New in
Paperback!
The Wisdom Of Crowds
Author: James Surowiecki
Binding: Paperback A Format, 400
pages
Publisher: Abacus (March 2005)
ISBN: 0349117071
Price: RM34.00
Synopsis
In this landmark work, NEW YORKER
columnist James Surowiecki explores a seemingly counter-intuitive idea that has
profound implications: Decisions taken by a large group, even if the individuals
within the group aren't smart, are always better than decisions made by small
numbers of 'experts'.
This seemingly simple notion has endless and major ramifications for how
businesses operate, how knowledge is advanced, how economies are (or should be)
organised and how nation-states fare.
With great erudition, Surowiecki ranges across the disciplines of psychology,
economics, statistics and history to show just how this principle operates in
the real world. Along the way Surowiecki asks a number of intriguing questions
about a subject few of us actually understand - economics. What are prices? How
does money work? Why do we have corporations? Does advertising work? His
answers, rendered in a delightfully clear prose, demystify daunting prospects.
As Surowiecki writes: 'The hero of this book is, in a curious sense, an idea, a
hero whose story ends up shedding dramatic new light on the landscapes of
business, politics and society'.
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