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THE YOU IN
JOURNALISM
Authors: P.C. Shivadas & M. Krishnamoorthy
Binding: Paperback, 170 pages
Publisher: The authors in partnership with MAA Assurance (January 2004)
ISBN: 9834156405
Price: RM20.00
BACK COVER
WHAT THEY SAY
'Written from the Asian perspective, it is a reader-friendly book with an
impressive layout and is a useful text book for journalists.'
DR. VIOLET VALDEZ, Director Konrad Adenauer Center for Journalism Ateno de
Manila University, Philippines.
'This is a timely book from two experienced Malaysian journalists, especially
given the dearth of local material on the nuts and bolts of the profession .It's
just the right local context for working journalists and perhaps, more for
students of journalism or potential journalists.'
ZAHAROM NAIN, Associate Professor, School of Communication, Universiti Sains
Malaysia.
"It is most welcome and refreshing. A must read for journalism students and
journalists. Others reading this book will know better what goes on in the
making of news and a good story because news affects us all in one way or
another.'
DATUK AZMAN UJANG, Executive Editor, BERNAMA.
A book that addresses the 5Ws and the H of the profession
WHO SHOULD READ IT
Put together for aspiring and even experienced journalists. Returning to basics
will help keep the fire burning.
WHAT IT COVERS
Knowing oneself is an essential starting point in any career. The opening
chapter "It starts and ends with you" sets the tone. Subsequent chapters include
the essential tools of the profession - the art of interviewing, news and
feature writing, language tips, editing and rewriting, legal pitfalls and more.
WHEN IT FITS IN
Touches on new trends and issues that are currently challenging the profession.
The post-script deals with the soul-searching going on in the media globally.
WHERE IT MATTERS
The book provides a Malaysian flavour to aid the learning process in journalism.
WHY READ IT
Written by two journalists who see the profession as a noble and civic
obligation. The book touches on topics relevant to journalists with a commitment
and passion for serving the public.
HOW IT ALL LINKS TOGETHER
Ultimately, any media story must answer the 5Ws. Find out how each individual
journalist can make the difference between mediocrity and excellence.
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