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Tough Choices: A Memoir

Author: Carly Fiorina

Binding: Hardcover, 336 pages
Publisher: Portfolio Hardcover (October 2006)

ISBN: 1857883918

Price: RM80.00

 

Synopsis

By accepting the CEO job at Hewlett-Packard, an iconic company that had lost its way, Carly Fiorina confirmed her status as the most powerful businesswoman in America. But she also made herself a target for everyone who disliked her bold leadership style and resented her rapid rise. For six years, as she led HP through drastic changes and a controversial merger, Fiorina was the subject of endless analysis, debate, and speculation. She appeared on the cover of every major magazine and her every word was scrutinized. Yet in all that time, the public never got to know the person behind the persona. Tough Choices will finally reveal the real Carly Fiorina, who writes with brutal honesty about her triumphs and failures, her deepest fears and most painful confrontations—including her sudden and very public firing by HP’s board of directors. It’s an amazing life story: Fiorina was a liberal arts major and law school dropout who didn’t even consider a business career until her mid-twenties. But soon she was blazing through big jobs at AT&T and then Lucent Technologies, with a growing reputation as a creative, hardworking, visionary leader. Her career path would have been remarkable for anyone, but in an industry dominated by men, it was unprecedented. Tough Choices shows what it’s really like to lead a major corporation in a time of great change while trying to stay true to your values. It’s one woman’s inspiring story, along with her unique perspective on leadership, technology, globalization, sexism, and many other issues. 
 

About the Author
Carly Fiorina was president and CEO of Hewlett-Packard from 1999 to 2005, and chairman from 2000 to 2005. Before joining HP, she spent nearly twenty years at AT&T and Lucent Technologies, where she held a number of senior leadership positions. She has a B.A. in medieval history and philosophy from Stanford University, an M.B.A. from the University of Maryland, and an M.S. in business from MIT’s Sloan School.

 

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